Regional Media Sensitization Advocacy and communication efforts are as important for community acceptance of any new law as also for maintaining their confidence in the existing ones. In the community, there are always people who have concerns regarding issues concerning women/child atrocities- either perceived or real. A system has to be in place to speedily deal with them in a scientific manner, so that individual concerns do not affect the community. Consistent information activity through coherent messaging, media advocacy, proactive planning and effective media response is one of the key elements of strategic communication support of Power Foundation to achieving maximum outreach in the country. A core group of senior editors and journalists from target regions who can carry forward the dialogue regarding the importance and understanding of Gender Issues. The focus of this project is to identify the right medium of media (print, electronic, digital) for respective states/ cities and conduct media engagement workshops. Engage the identified members through various activities on regular basis and carry forward the discourse on identified subjects.