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With focus on “Sustainable Development Goal 3: Ensure healthy lives and promote well-being for all at all ages” has been created ; it is a platform for Urdu Media Journalists, Editors, Columnists, Forums to discuss ways to improve health indicators in the Marginalized community, with a focus on relevant issues related to women and children’s health.

What Do We Do

RUBAROO is an opportunity, an initiative to bring forth journalists, columnists, editors, bloggers to write/discuss/debate/blog/opine their views on improving health indicators of the marginalized communities with special focus on women, adolescent and children.

Though increasingly more and more budding media professionals and mid-career journalists are becoming interested in public health issues and looking for ways to enhance their skills for a more evidence-based reporting; yet Urdu media needs to become more pro-active in its focus and treatment of public health issues in general and immunization in particular.

Lack of awareness, myths, misconceptions, fear of adverse effects of vaccines are the reasons for poor health of the community and thus, it becomes our shared responsibility to make more pro-active efforts towards a healthy society.